ARTICLE
For immediate release Dr. James Chan headlines full-day seminar for businesses entering Chinese and global markets When James Chan offers advice to companies seeking to enter the Chinese market, he asks them to imagine themselves wading into the water in a very shallow part of the ocean. You walk and walk, and the water stays at your ankles. Nothing changes. Nothing happens. You take for granted that the shallowness will continue. And then, suddenly, the shelf gives way and the ocean floor drops out underneath you. If you know how to swim, you’re fine. If not, you drown. “What I want to do is tell people that I don’t hate the ocean,” Chan says. “But if you want to do business successfully in China, you better know the shape of the terrain.” Chan will be the keynote speaker in a full-day “Taking Your Company Global: China” program hosted by World Trade Center Delaware on Jan. 26, 2016. Chan has recently returned from China on a visit to explore opportunities for small and mid-size firms, and brings 34 years of experience in helping businesses navigate the Chinese economy. Chan will speak on “China Today and Tomorrow: Practical Advice to Small and Midsize Businesses” – and while the Chinese economy has gone through great change in the three decades since their markets were opened to the western world, the psychological underpinnings of business dealings do not change as quickly, Chan said. Trust between partners is vitally important to the Chinese – more so than in the west, where people put more faith in the rule of law and binding legal agreements. Many Americans begin negotiations by establishing their expertise and knowledge, but these things are generally unimportant in China until trust is established, Chan said. And establishing trust takes time, perseverance and money. “China is a very different animal, and very few Americans are psychologically prepared o deal with China,” Chan said. “That’s why many people feel China is the bad guy.” Attendees of “Taking Your Company Global: China” will also hear advice on STEP grants and SBA export guaranteed loan programs from David Mathe, export trade director for the state’s Global Delaware Initiative, and Robert Elsas, regional manager of the Export Solutions Group of the SBA. After the talks, participants will have the opportunity to sign up for one-on-one meetings with Chan and/or the trade experts from the state of Delaware and the Small Business Administrations. “Taking Your Company Global: China” takes place from 9 a.m.-3 p.m. on Tuesday, Jan. 26 at the University and Whist Club, 805 N. Broom St., Wilmington. Attendance at the morning session, including the keynote speech by Chan, is $25 for members of World Trade Center Delaware and $40 for non-members. The full day including lunch and afternoon one-on-one sessions with the experts, is $50 for members and $65 for non-members. The World Trade Center Delaware is a private-sector, nonprofit organization helping Delaware companies to succeed in the international marketplace. With a primary focus on export promotion, the WTC Delaware develops programs to assist businesses and organizations including educational and networking events, market research, and consulting. ### SPEAKER BIO James Chan, Ph.D., is president of Asia Marketing and Management (AMM), a Philadelphia based consultancy specialized in advising U.S. firms on marketing American-made products and services to China and Asia, coaching executives on global expansion, and training American personnel on cross-cultural business skills. James Chan founded his practice in 1983 after he had served as the China Area Manager and International Promotion Manager of Academic Press, a subsidiary of HBJ, a Fortune 500 publishing firm in New York. He has since advised more than 100 U.S. industrial equipment manufacturers, technology firms, and professional services organizations. His clients include Westinghouse Electric Company, Lockheed Martin, Kingsbury, Kodak, 3 Com, Nationwide Insurance, Monitor Aerospace, Glenayre, American Management Association, Vulcan Spring Mfg. Co., West Pharmaceutical Services, Lucent Technologies, and ASTM. He is a keynote speaker at annual conferences of many trade and professional associations. ### EVENT DETAILS Event: Taking Your Company Global: China Time: 9 a.m. – 3 p.m. Date: Tuesday, April 26 Location: University and Whist Club, 805 N. Broom St., Wilmington, DE Cost: Morning session: $25/members of World Trade Center Delaware; $40/non-members; Full day: $50/members of World Trade Center Delaware; $65/non-members Register at: http://www.wtcde.com Media Contact: Matt Sullivan, WTC communications (302) 354-3306, [email protected]
For immediate release
Dr. James Chan headlines full-day seminar for businesses entering Chinese and global markets
When James Chan offers advice to companies seeking to enter the Chinese market, he asks them to imagine themselves wading into the water in a very shallow part of the ocean. You walk and walk, and the water stays at your ankles. Nothing changes. Nothing happens. You take for granted that the shallowness will continue.
And then, suddenly, the shelf gives way and the ocean floor drops out underneath you. If you know how to swim, you’re fine. If not, you drown.
“What I want to do is tell people that I don’t hate the ocean,” Chan says. “But if you want to do business successfully in China, you better know the shape of the terrain.”
Chan will be the keynote speaker in a full-day “Taking Your Company Global: China” program hosted by World Trade Center Delaware on Jan. 26, 2016. Chan has recently returned from China on a visit to explore opportunities for small and mid-size firms, and brings 34 years of experience in helping businesses navigate the Chinese economy.
Chan will speak on “China Today and Tomorrow: Practical Advice to Small and Midsize Businesses” – and while the Chinese economy has gone through great change in the three decades since their markets were opened to the western world, the psychological underpinnings of business dealings do not change as quickly, Chan said.
Trust between partners is vitally important to the Chinese – more so than in the west, where people put more faith in the rule of law and binding legal agreements. Many Americans begin negotiations by establishing their expertise and knowledge, but these things are generally unimportant in China until trust is established, Chan said. And establishing trust takes time, perseverance and money.
“China is a very different animal, and very few Americans are psychologically prepared o deal with China,” Chan said. “That’s why many people feel China is the bad guy.”
Attendees of “Taking Your Company Global: China” will also hear advice on STEP grants and SBA export guaranteed loan programs from David Mathe, export trade director for the state’s Global Delaware Initiative, and Robert Elsas, regional manager of the Export Solutions Group of the SBA. After the talks, participants will have the opportunity to sign up for one-on-one meetings with Chan and/or the trade experts from the state of Delaware and the Small Business Administrations.
“Taking Your Company Global: China” takes place from 9 a.m.-3 p.m. on Tuesday, Jan. 26 at the University and Whist Club, 805 N. Broom St., Wilmington. Attendance at the morning session, including the keynote speech by Chan, is $25 for members of World Trade Center Delaware and $40 for non-members. The full day including lunch and afternoon one-on-one sessions with the experts, is $50 for members and $65 for non-members.
The World Trade Center Delaware is a private-sector, nonprofit organization helping Delaware companies to succeed in the international marketplace. With a primary focus on export promotion, the WTC Delaware develops programs to assist businesses and organizations including educational and networking events, market research, and consulting.
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SPEAKER BIO
James Chan, Ph.D., is president of Asia Marketing and Management (AMM), a Philadelphia based consultancy specialized in advising U.S. firms on marketing American-made products and services to China and Asia, coaching executives on global expansion, and training American personnel on cross-cultural business skills.
James Chan founded his practice in 1983 after he had served as the China Area Manager and International Promotion Manager of Academic Press, a subsidiary of HBJ, a Fortune 500 publishing firm in New York. He has since advised more than 100 U.S. industrial equipment manufacturers, technology firms, and professional services organizations. His clients include Westinghouse Electric Company, Lockheed Martin, Kingsbury, Kodak, 3 Com, Nationwide Insurance, Monitor Aerospace, Glenayre, American Management Association, Vulcan Spring Mfg. Co., West Pharmaceutical Services, Lucent Technologies, and ASTM. He is a keynote speaker at annual conferences of many trade and professional associations.
EVENT DETAILS
Event: Taking Your Company Global: China Time: 9 a.m. – 3 p.m. Date: Tuesday, April 26 Location: University and Whist Club, 805 N. Broom St., Wilmington, DE Cost: Morning session: $25/members of World Trade Center Delaware; $40/non-members; Full day: $50/members of World Trade Center Delaware; $65/non-members Register at: http://www.wtcde.com
Media Contact: Matt Sullivan, WTC communications (302) 354-3306, [email protected]